I’ve investigated hundreds—probably thousands—of things in my career as a skeptic and researcher, from misleading polls to chupacabra vampire legends. Some investigations take hours or days; others take weeks or months, and a rare few take years. It all depends on the scope of the investigation and how much information you have to analyze. In some cases a mystery can’t be solved until some other information is released or revealed, such as a medical or forensics test.
However there are some mysteries that can be solved in less than a minute. This short piece offers one quick example.
I came across a “news” headline on several Facebook friend’s walls stating that “85% of People Hate Their Jobs, Gallup Poll Finds.”
It’s a false story. In this case, three clicks of a mouse, each on a different link seeking a source, led me to the origin of the myth. If you’re a slow reader, of course, it will take longer than if you can quickly skim the page or report, but with practice this could be done in just a few minutes.
The first step is a sort of skeptical sense that there’s maybe something to investigate, some claim that is false or exaggerated. After all, we see countless news stories and social media posts online daily, and the average person rarely if ever fact-checks them. One red flag is the source: where did the information come from? Is it a reputable, known news organization or is it some random website you’ve never heard of? To be clear: reputable news organizations sometimes get information wrong, and perfectly valid and accurate information often appears on obscure sites and blogs.
But in this case the information was clearly presented as a news story. It is formatted as a news headline and offers a surprising or alarming statistic from a reputable polling organization, Gallup.
When I clicked on the link I went to some site called Return to Now. The red flags popped up when the “news” article was revealed to be three years old. As I’ve written about before, old news is often fake news. But this “news” story was also uncredited. Someone wrote it, obviously, but who? A respected journalist or someone cranking out clickbait copy?
There’s no name attached to the piece, and the About section of the site isn’t any more helpful: “Return to Now is dedicated to helping humans live fully in the present, while gleaning tips on how to do so from our distant past. It’s a new kind of ‘news’ website, whose contributors are not as concerned with current events as we are with the whole of the human experience. Topics will include rewilding, primitivism, modern ‘tribal’ living, tips for getting off the grid, sustainability, natural health, peaceful parenting, and sexual and spiritual awakening.” It’s not clear what that means, though the fact that they put the word news in quote marks is revealing; I want—and readers deserve—news, not “news.”
In this case the piece offered a link to the Gallup poll it referenced. Many people would likely stop there and assume that the existence of the link meant that what the link contains had been accurately and fairly characterized. After all, someone must have at least looked at the content at that link in order to have written the sentence it contains, and the headline. Unless of course the person is lying to you, intentionally misleading their readers (or, perhaps has reading comprehension issues and badly misunderstood what it said).
If the article had not provided a link at all, that too would have been a red flag. Not everyone embeds links in their writing, but those who don’t at least provide a source or reference for their information, such as a book or published journal article. Otherwise it looks an awful lot like you’re just making it up.
In this case the click link was accurate and did work, and led me to the promised Gallup poll referenced in the headline and article. It’s a one-page blog and I skimmed it for the alleged statistic: that 85% of workers hate their jobs. It didn’t appear anywhere. Nor, for that matter, did any reference to “hate” or “hating” a job. Always be skeptical of polls and survey results reported in news pieces, and when possible consult the original reports; they often contradict the headlines they generate.
But I quickly realized that there was another prominent statistic that seemed to be the other half of the 85% figure: 15% (since 85% + 15% = 100% of a polled statistic). The Gallup poll found that 15% of the world’s one billion full-time workers “are engaged at work.”
But not being “engaged at work” is not at all the same thing as “hating your job.” You can love or hate your job, and be engaged or not engaged at it. The two measures have little or nothing to do with each other, and it’s clear that someone saw the poll and decided to mischaracterize its results and spin it into a clickbait article, recognizing that few would read a piece headlined, “15% of People Are Engaged At Work, Gallup Poll Says.”
The problem of misinformation and fake news on social media is of course made worse when people share the information without checking it. Those who share bogus stories like this are both victims of manipulation, and promoters of misinformation. It’s a good reminder to think before you share. You don’t need to invest hours fact-checking information; as this case shows in some cases you can do it in just seconds. Or better yet, avoid the problem entirely by only sharing news stories from reputable news organizations.
Note: This piece was inspired in part by a FB friend named Rich, one of those whose post caught my eye. After the quick search described above I diplomatically pointed this out to him, and Rich not only thanked me for doing the research, but quickly corrected the headline and vowed to do better. Be like Rich.